Starting June 4, Facebook will no longer allow you to extract Facebook IDs. This news seems to have been published a long time ago but until now I had not found it. For those who don't know what I'm talking about, here's a brief explanation. Party is OverFotolia photo rights Facebook gets serious about it and closes the faucet for custom audiences There are tools like Social Lead Fox, Social Lead Freak, Facebook Lead Chef and many tools that extract Facebook user IDs . Each profile in this social network has a specific combination of numbers with which it can be identified.
These data could be extracted until recently w Canada Mobile Number List ith the help of the aforementioned tools. The files that were generated could then be uploaded to Facebook and you could create custom audiences that worked wonders in terms of ROI because they gave (and give) much better results than the platform's normal targeting . It's true that Facebook was getting more and more strict on the issue because there are always some marketers who go too far. As of May 4th, this will end permanently since it will not be possible to create personalized audiences based on IDs (this has been going on for a long time) and neither with Facebook emails (each user also has a Facebook email address by default with which you can send messages to their account from your email).
What alternatives are there to create highly targeted Custom Audiences? In the short term we will surely not find anything that works equally well to create a personalized audience with that quality when segmenting. Running campaigns with Facebook will now be more expensive if we work based on similar or personalized audiences if we do not have our own database. The option to create custom audiences will continue to exist but only with non-Facebook emails. The options I see for creating quality custom audiences are as follows: