When a campaign, even if very creative, abuses complexity, it inevitably loses connection with the masses. Barbie knows this and that is why she has played everything on the simplicity card. 5. Everything (absolutely everything) can become an advertising medium Barbie 's "hype" has been fueled largely by its intelligent media strategy, in which a billboard or a television advertisement is just as relevant as an advertising medium as a house ,
A taxi or a hamburger . Barbie has known how to plant her seed in all the media available to her and thus she has managed to grow green shoots in the heads Phone Number List and hearts of millions of viewers throughout the globe.The GENIO Innovation Awards are preparing to celebrate their next edition in Murcia, a meeting that will host the most innovative, effective and creative communication campaigns between March 13 and 14, 2024 .
With the announcement of the start of a new edition of the Vocento GENIO Innovation Awards , led by the newspaper La Verdad de Murcia , which will host a very special edition of these awards, which will celebrate their 17th edition in 2024. The Genio Awards, awarded by CMVocento, recognize innovation in communication,
recognizing companies and professionals who have demonstrated creativity and effectiveness.