Banner Ads
Banner ads are paid advertisements that can appear at the top, on the sides, or on the bottom of a web page that take you directly to the advertiser’s website. Size and placement vary depending on the website hosting the ad. You can place ads on third-party sites, or use a partner who may have a related target audience.
banner ads example
You can see in the image above an Phone Number List example of a banner ad from Google at the top of a Business Insider article.
Banner ads appear on content the user is already consuming, so they aren’t as intrusive as some other forms of paid advertising. Banner ads can also be good at helping to introduce brand messaging and build awareness. Just like with PPC, you will pay each time a user clicks on the ad, so targeted, specific messaging can help you avoid paying for clicks from the wrong audience, saving you money over the long run.
LinkedIn Advertising
As buyers of technology services and solutions are actively seeking out answers to their challenges on social media, primarily LinkedIn, sellers should consider advertising on social channels. When it comes to advertising on LinkedIn, ads can appear across a number of pages on the social network, including a user’s homepage, profile page, inbox, search results, or in LinkedIn Groups. The placement of ads on those pages will vary. You can also sponsor content, InMail, and updates.
Linked In Ad
A major benefit of LinkedIn ads is the ability to do highly targeted advertising. Companies can select their ad audience by job title, job function, industry, geography, company name, company size, age, gender, LinkedIn groups, and more. You can set a maximum budget so you don’t end up paying more than you expect. It’s great to have a safety net, especially when it comes to your budget.
Twitter Ads