An early sign that your SEO strategy is working is when your keyword rankings increase. If you've gone from page 8 to page 2 on Google, you're likely not seeing any progress in traffic or conversions yet. However, it will show up in the rank tracker.
For existing traffic, using a rank tracker to maintain top rankings can also be a good goal.
Ranktracker is one of the tools to get ranking information. It's easy to use and you can get started with a free trial.
Ranktracker - Rank tracking tool
- Organic visibility
Organic visibility is another metric you can get from rank tracking tools. This is a percentage of how often a web page appears in search results for your target keywords.
It is much more useful than 'Average Position' because it has a closer correlation with expected traffic. For example, if you move from 80th to 11th, your average ranking will increase significantly, while your organic visibility will not change much. Realistically, 11th place still doesn't generate many clicks, so that's a good result.
Conversely, moving from position 2 to position 1 can have a noticeably positive impact on your organic visibility.
You can track this metric over time to summarize performance for a group of targeted keywords.
- Organic traffic
Perhaps the most obvious SEO KPI is organic traffic. The number of monthly visitors your website receives due to your SEO efforts.
You can track this and set goals for Phone Number List the entire site, specific subfolders (e.g. blogs), or set goals on a per-page basis.
This is one of the simplest KPIs to measure, and can be easily measured using Google Search Console , Google Analytics , and/or rank tracking tools.
- 4. Organic conversion
Traffic alone may not be worth much, but conversions likely are. Organic conversions can mean a variety of KPIs depending on your business model. for example
If you are a local business you can contact us or submit a contact form.
In SaaS, this could be a free trial subscription, MQL, or SQL.
For other websites, this might be an email subscriber signup.