Allow me to quote the text with which the Google Analytics post where they announce the Assistant function begins: «For marketers, entrepreneurs and product designers it is very important to be constantly connected to data. However, data alone rarely provides the insight needed to drive a business. Extracting a couple of key ideas, interpreting them and acting on them can be really expensive. If we add to this that we live in a hyperconnected, global and frenetically dynamic world, the cost of synthesis, analysis, interpretation and action of this data can be very expensive .
More or less. Do COUNTRY EMAIL LIST you understand? That's why the folks at Google are so proud to announce the new Google Analytics Assistant feature: a tab that automatically generates intelligent insights from your Analytics data. In other words, they use artificial intelligence in combination with your analytics data to provide you with valuable information that allows you to understand the reality of your website and act accordingly . Amos, Google guys, you should have hired me to explain it.
Combine your Analytics data to give you valuable insights and recommendations. Offers quick tips on how to improve your Analytics data. Well, how to improve your website and your objectives and conversions, which will be reflected in Analytics. It gets smarter over time at interpreting and reacting to how you use it. It helps you share data with your team (if you have one) to be able to align strategies. For example: it helps justify the programmer's hours to achieve two seconds less loading time.