In the previous article we saw just some of the benefits that including a blog on your company website can bring to your business. Here are others, clearly no less important. 1. It allows you to intercept new customers and retain old ones The main purpose of the blog is not to advertise your company's products or services (directly), but is mainly focused on getting you found through informational searches . These are queries that do not have a commercial purpose, but which concern the answer to a question . You will approach and make yourself known to users when they are looking for information, to then be remembered when their information need turns into a real purchasing need.
You will intercept what is, in effect, still a latent question (Don't you Phone Number List know the difference between conscious question and latent question? You can find it here ). It is important to understand what people are looking for, what the most used keywords are, what the public's needs are and create specific content to provide answers. In this way you will intercept new users interested in your sector and, above all, in what you have to say, increasing organic and social traffic on the site. Furthermore, the blog will not only allow you to acquire new customers, but also to retain the "old" ones, showing you a company that is available, capable, professional and of great quality, worthy of trust.
And it is precisely thanks to this trust that you will be able to convince customers to purchase a new product, leveraging the advice that you, an expert and professional in the sector, have previously given. As already seen, in fact, the objective of a blog is not to push the user to purchase, but to positively influence the purchasing decisions of possible future customers . 2. Create an inbound link structure Thanks to the blog you will be able to have a real network of inbound links external links from third-party sites that refer to your website: your posts can in fact be re-shared on other platforms, spreading knowledge and experience, considered a point of reference.