” In other words, Google explicitly tells you not to exchange links. At least not to scale. And, in theory, if we're talking about appearing more and better in searches for that search engine in question, I would speculate that it's not a good idea to try to go against what they say. In the video below (in English) John Mueller , who is one of Google's engineers, discusses some types of links that may be suspicious for you to place on your website: Never do? Regardless of what Google says or recommends, there is an irrefutable truth in the context of online search: backlinks are important.
This is because backlinks are an indicator of reputation. So, assuming you have a good website and good content (which few do), you will need to think about ways to get more recommendations on the internet. The point is that this needs to be done Europe Cell Phone Number List strategically. Focusing on your audience, your user. And never with the aim of manipulating search results. So, don't turn your nose up completely at exchanging links. Like any tool, it's a matter of using it the right way.
can be inserted in two different contexts: passive link exchange; active link exchange. Passive link exchange In this scenario, you are probably focused on producing quality content. Therefore, active link building work is not part of your SEO routine. Still, as your website displays authority ( robust and well-made content ), it certainly ranks well for some terms, and therefore generates a lot of visibility for other websites and blogs in your segment. What will happen then? You will receive emails like this: Link exchange request example If it wasn't clear in the screenshot above, this is a typical cold email .