This is because backlinks are an indicator of reputation. So, assuming you have a good website and good content (which few do), you will need to think about ways to get more recommendations on the internet. The point is that this needs to be done strategically. Focusing on your audience, your user. And never with the aim of manipulating search results. So, don't turn your nose up completely at exchanging links. Like any tool, it's a matter of using it the right way.
Link exchange C Level Executive Email Lists contexts Typically, your project can be inserted in two different contexts: passive link exchange; active link exchange. Passive link exchange In this scenario, you are probably focused on producing quality content. Therefore, active link building work is not part of your SEO routine. Still, as your website displays authority ( robust and well-made content ), it certainly ranks well for some terms, and therefore generates a lot of visibility for other websites and blogs in your segment. What will happen then? You will receive emails like this: Link exchange request example If it wasn't clear in the screenshot above, this is a typical cold email .
I didn't ask for it and the person who sent it doesn't know me or know if I'm really interested. In other words, the exchange is passive because you are not chasing links. The others are the ones coming after you. And this is an example. The more traffic you acquire, the more of these contacts you will receive. Some approaches will be cool, others not so much. As it is a cold email (or spam, if you prefer), should I discard it? Not necessarily.