Screenshot_2018-10-04 Reports dashboard 3.1 Views a person has viewed a given page. Combined with CTA clicks, dwell, and bounces, this KPI helps evaluate the performance of a piece of content. The pieces with the best performance will have more views, permanence according to
the reading time and a medium/low bounce rate. 3.2 Clicks on CTA Number of times a user clicked on a call to action (CTA) button on a site page, in a post, or America Cell Phone Number List in an email. This indicator reflects the efficiency of the content in generating additional action from visitors. A CTA can lead to an offer, a downloadable resource, or a
subscription form (among others) 3.4 Permanence Similar to average session duration, dwell measures the average amount of time a visitor spends on a particular page. A very low value may indicate that people are not fully reading a text, especially if it is accompanied by a high bounce or exit rate. 3.5 Outputs Exits indicate