When special sales seasons approach ( El Buen Fin , Black Friday, holidays) many physical and online store owners wonder how they can attract more people to their business and achieve more sales. The answer is to create sales promotions that fit the season . But what type of sales promotion will give you the best results? Below we mention three that have been tested by successful companies, recommended by the e-commerce platform Shopify , and that you can easily apply. 3 sales promotions to drive traffic to your physical or online store There are various types of sales promotions for retailers . The following are known and effective: Promotion prices Point of sale screens Loyalty programs We will briefly explain what each one consists of and how it can be done. Promotion prices Discounts are always attractive to customers and usually produce an increase in product demand, when they are well applied.
It is vital to determine which products are ideal for the discount and how long it should be valid. Some price reduction options that you can use in your eCommerce are: Sales . Reduce prices on a wide range of products in the store for all your customers. It is very effective if you support this promotion with a general advertising campaign. Discounts on leading products . When some products are in Email Marketing List high demand, it is possible to include discounts on them to attract your customers to your online store. The idea is to get stagnant products out of inventory, increase traffic and generate brand awareness. Prices per package . Creating product bundles can generate greater brand value at a lower cost for customers who are not as familiar with the brand. These are the discounts that are applied when in a store you see “buy one, get the second free” or “3 for the price of one.” This tactic can help your customers end up buying other items at full price.
Point of sale screens When you go to a supermarket , you have surely seen shelves with various products placed on the way to the checkout. [Tweet “Check out these three sale promotions that can drive traffic to your store”] These types of elements generate impulse purchases and are highly effective, since 66% of purchasing decisions are made when people have their cart and 53% of these are impulse purchases. Thus, to increase your sales , you can do promotions around your checkout area, with different types of POP screens. Bumps . It consists of directing your customers' eyes to products that they may have forgotten. They can be placed strategically to provoke consumers' curiosity and get them to purchase the product. Containers . They are spaces strategically placed to provoke consumer curiosity and interest the client.