During data cleaning Leave only the Food Delivery posts that we want. will be able to read and analyze data on the overall trend, which has almost 70,000 posts, which means that social media now has such information very scattered. It's not a group, so we can still use it to analyze insights, which isn't very deep right now. which in reading information .
We usually start with the basic features on the Whatsapp Number List first Dashboard page, whether it's the Top post platform, to get an overview of popular information, for example: Social Data Statistics Overview Talk about keywords through social media: Which channels: Use Platform Sharing and Platforms Mention & Engagement. Data Research Insight delivery Proportion of mentions (Mentions) – Facebook is the main platform for posting about food apps, followed by Instagram > Twitter > YouTube > TikTok, respectively, from posts promoting promotions.
From the app's own page, KOL restaurants, promotion pages, and review pages that are frequently posted. Engagement – ​​We will look at 2 Pie models, where the middle one is Engagement that includes all platforms. It will be the video advertisement from LINE MAN and Grab that has the most views from the advertisement, which in Q3/2023 allows us to see who is hottest. And with what campaign? Without having to sit and search for it yourself. Processing tools provided Engagement ignores YT views -