When it comes to getting more visits to your website, search engine algorithms can work against you due to their complexity. But it is undeniable that greater traffic will help you generate leads and, therefore, greater sales opportunities.
In many cases the strategies stop working and experience a stagnation in the flow of visits. Learn three simple ways to increase traffic and make your visitors stay on the website, which should be part of your recruitment objectives.
Organic visits
Organic traffic exists, it is not a myth invented by marketers. Special Data These are visits that come to the website without having clicked on any paid advertising click. Although it is not exactly “free traffic” because to achieve it you have had to invest in strategies, executions and optimizations. How to achieve it? These are some of the most effective techniques:
Have a high-speed, lightweight website, where images and pages load quickly.
Architecture is key. Users should easily find what they are looking for. Google rewards sites that offer a good conversion experience
IP addresses and URLs optimized to be read by search buttons
Optimization for mobile devices. If the page only runs in web browsers and not on phones or tablets, Google penalizes it.
Have content associated with keywords. Phrases and questions from the audience that will help you get found
Optimization of blogs to provide search engines with new content, always constantly updated
Paid visits
Clients who do not have time to invest in organic growth have paid options to appear at the top of search rankings through AdWords or paying for click-through campaigns. These are effective strategies, however, you have to keep certain aspects in mind.
The price of the ad is set through keyword bidding. The most competitive ones will obviously be more expensive
Costs tend to rise as competition increases
Google and Facebook usually reward campaigns with the best quality and performance, offering them a lower cost per click.
If a user clicks on a promotional piece but does not stay on the promotional page, Google considers it a low-quality campaign and will increase the cost per click.
This means that marketing efforts must focus on developing high-quality campaigns where all elements are integrated.
Paying for visitors is not directly proportional to getting more leads. Analyze your prospect, perhaps he is not one of those who arrive through search engines.
- Visits by referral
Visitors can come to your website referred by other pages, this is known as “referral traffic”. If you publish content on other portals with links that invite to your website, you are creating referral traffic. Choose correctly where your prospects are reading to place your content there.
Social media is ideal for creating referral traffic. You can also publish guest articles on specialized pages, conduct interviews with influencers, upload content to YouTube and other platforms. The more links to your page there are from external sources, the better its positioning will be.