You can choose from a large pool of different campaigns. . Newsletter marketing Also referred to as email marketing newsletter marketing offers the company the opportunity to communicate with its customers via email. Email to stay in touch. The main objectives of this strategy include... Acquiring new customers Maintaining existing customers Customer loyalty in general Support and increasing brand awareness Here it is not enough to simply send a prewritten email.
The content must be strategically group and their status in the Customer Journey. Good subject lines that motivate your users to open it are also Phone Number List important. In terms of content you can inform your customers but also direct them to the website of the company the organization or to a specific landing page or move to a specific transaction. Depending on needs and target group the company can choose between the following forms of email marketing Stand Alone.
Mailings Emails are only sent on certain occasions e.g. B. Offers etc. emails are sent at regular intervals. The recipients reaction is the trigger for subsequent emails. Trigger mailings Emails are designed using the information provided by the user e.g. B. Birthday message. Transactional mailings This method is preferred by sales companies and has proven to be userfriendly.