The RAE defines love as «intense feeling of the human being who, based on his own insufficiency, needs and seeks the encounter and union of another being«. But this definition goes beyond people, since love can be felt in multiple aspects. One of them is marketing, which has historically used this romanticized feeling to attract customers, although not always in the same way. Marketing automation is the reflection of the study of love as a useful feeling for our consumers. And when there is love, loyalty is assured. But first we must go through other more basic concepts to get to that point, such as impact or communication.
All these tools have evolved and have finally been consumed in the concept that we come to talk about in a new webinar organized by Phone Number List Vector ITC in collaboration with MarketingDirecto.com . The virtual meeting will be held next April 27 at 4:00 p.m. in the company of Carlos Peña, Director of Sales & Performance at Vector ITC; Nuria Guix, Global B2C CRM and Acquisition lead at BP; Carlos Fernández War, Digital Director & Social Media at Iberdrola; Mercedes Villar, Chief Marketing Officer at Gana Energía; and Susana Martín, Marketing Communication, Brand Digital & Customer Experience at Uponor. The brands will participate in a round table moderated by Javier Piedrahita,
CEO & Founder of MarketingDirecto.com, to comment different points of view on loyalty, as well as the most useful platforms and tools to achieve your goal. All of them will show us their point of view on marketing automation, in addition to telling us successful experiences in the relationship with their clients. In this way, they will provide answers to questions such as «Do we have to be on all platforms?«, «Do We must communicate constantly so that they do not forget our existence? » or «How do we know if our client is loyal so as not to lose them?< a i=6>«. Therefore, if you don't want to miss this journey towards true love between brand and consumer, don't forget to register here. Are you prepared to make your client fall in love with you?