, and Midjourney's. Just remember to treat its output as that of a keen but inexperienced intern! “AI and machine learning offer brands and marketers an opportunity to improve the efficiency and effectiveness of their marketing. Those gains can be applied to internal functions that customers never see and/or to external things that are customer-facing.” Jim Lecinski, Kellogg School of Marketing at
Northwestern University Why Phone Number Data Choose DMI? 2. Gain insights Marketers have stored a lot of data from which to gain insights to inform campaigns and messaging. The flip side is that sometimes there’s too much data and not every company has a data scientist or analyst in-house to help figure
out which data is useful. Taking the time to create a plan can help marketers identify areas where they are losing customers (e.g. click-throughs from a social media ad to the website). It could also help to understand what campaigns or activities have helped drive conversions (e.g.