sign much more effective marketing campaigns to attract new leads interested in your brand, and create products and services more in line with your needs. Greater customer profitability This is because the cost of acquiring a client who already has knowledge about you and a relationship with you is lower. And, if you add to this that this customer buys your product or service many times throughout the relationship, it means that they have a very high LTV or customer lifetime value. Track lost customers It helps keep track of
lost customers, as it provides all the information necessary Telegram Number Data to contact, recover and retain them. Now that you know the concept and importance of the client portfolio, it is time for you to know how to build it. Are you ready? How to build a client portfolio? To build a client portfolio from scratch, you need to take the following aspects into consideration:
u must define the market and your ideal client as exhaustively as possible . This does not mean that you have to close this indefinitely, but it is important that you have this definition at the beginning; You can later expand your potential market in terms of, for example, geographic areas or interests. Has the necessary data Depending on the function of the customer portfolio , the data in