While this may seem alarming, zero-click searches have always existed and they’ll always continue to exist. But here’s the fact: Google dominates the search engine market. In fact, as of August , Google held .% of the market share (OBERL,August ). And although Google takes a lion share of the search market, Bing is trying to make its way into search big leagues with a robust implementation of AI in search. Microsoft claims its goal is actually to drive more traffic to publishers and assist in increasing revenue. While this may seem alarming, zero-click searches have always existed and they’ll always continue to exist. But here’s the fact: Google dominates the search engine market. In fact, as of August , Google held .% of the market share (OBERL,August ).
Google takes a lion share of the search market, Bing is Ivory Coast Phone Number List trying to make its way into search big leagues with a robust implementation of AI in search. Microsoft claims its goal is actually to drive more traffic to publishers and assist in increasing revenue. First, we want to drive more traffic to publishers in this new world of search. It is a top goal for us, and we measure success in part by how much traffic we are sending from the new Bing/Edge. Second, we want to increase revenue to publishers. We seek to do this by both driving more traffic to them through new features like chat and answers and by also pioneering the future of advertising in these new mediums… Lastly, we want to go about this in collaborative fashion working with the industry to continue to foster a healthy ecosystem.
So, let’s get one thing straight: organic search isn’t going anywhere, but the current strategies to get yourself noticed in organic search results is slowly going to disappear. Unbranded search (optimizing for keywords for generic terms) is going to suffer the most. First, we want to drive more traffic to publishers in this new world of search. It is a top goal for us, and we measure success in part by how much traffic we are sending from the new Bing/Edge. Second, we want to increase revenue to publishers. We seek to do this by both driving more traffic to them through new features like chat and answers and by also pioneering the future of advertising in these new mediums… Lastly, we want to go about this in collaborative fashion working with the industry to continue to foster a healthy ecosystem. So, let’s get one thing straight: organic search isn’t going anywhere, but the current strategies to get yourself noticed in organic search results is slowly going to disappear. Unbranded search (optimizing for keywords for generic terms) is going to suffer the most.