Why slideshows are so popular If there's no smoke without fire, there must be good reasons behind the stuffiness craze. I see at least 6, which is not nothing! They give a modern look to a website and seem more fun than a "banal static site" They often leave a lot of room for visuals, and as the saying goes "a picture is worth a thousand words", an adage often used to justify their use They make it possible to highlight different content, which avoids facing certain internal tensions (for example when management, marketing and HR want to see THEIR message on the front page and these messages are all 3 ab-so-read -ment primordial) We think they are fun because the user can interact and have fun scrolling through the slides Everyone has it, so it must be good.
The competitors also have them, and we are afraid of being considered a nerd if we don't line up... In any case, these are the main arguments that I have heard or observed. And, it must be admitted, some seem quite valid. Except that the first impression is not always the right one, and that to evaluate the effectiveness of a Kuwait Email List action, you have to… run tests and measure the ROI. And that's the rub… Their big weak point: conversion Carousels are not, but then not at all effective in terms of conversion. And this time, it is not a priori: the tests prove it, and several experts corroborate this information. Can I give you a little preview? The verbatim is in English, because across the Channel, they are much more advanced than us on the subject: “In all the testing I have done, home page carousels are completely ineffective.
For one, anything beyond the initial view has a huge decrease in visitor interaction. And two, the chances that the information being displayed in the carousel matches what the visitor is looking for is slim. So in that case the carousel becomes a very large banner that gets ignored. In test after test the first thing the visitor does when coming to a page with a large carousel is scroll right past it and start looking for triggers that will move them forward with their task. Craig Kistler, conversion guru and website builder “We have tested rotating offers many times and have found it to be a poor way of presenting home page content.” Chris Goward, renowned speaker and founder of the agency Wider funnel, specialized in marketing optimization “Rotating banners are absolutely evil and should be removed immediately.