It's now a fact. Entertainment on social media has moved towards the video format and knowing how to create effective reels is a real skill. It's not just the WeAreSocial and Hootsuite 2022 report that says this , but we just need to look around for a moment and explore our favorite platforms to realize it. This "new" way of communicating, at the time of its release, put many people into crisis, including brands, personal brands or simple content creators who have their core business on Instagram, and if you think about it, the reason is quite obvious: this platform was created to share images.
In any case, ignoring the problem or cursing TikTok will do no good. Updating is the only way not to be left behind. That's why we wrote this article which contains 10 practical tips for creating effective reels. Let's get started right away 10 tips for effective reels 1. Video quality Ecuador Mobile Number List really matters. Even if it seems obvious, it is not at all. Quality matters. So make sure you are in a well-lit place, equip yourself with a ring light (there are many available online, even at a good price, like this one ) and, please, clean the camera on your smartphone . 2. The TOV and vocabulary must be understandable to anyone. To date, Reels are the best tool to grow organically on Instagram and reach a truly large audience.
In fact, even a video produced by a profile with 200 followers can go viral, so always keep this advice in mind and adapt the Tone of voice so that it is simple and direct. 3. Use the right music Trends are trends for a reason. So do a good Social Listening and try to find songs that are trending at the time the content is published. If you hear (and see) it in one, two, five videos, then we're there. PS: if you create Reel for a brand you may have copyright problems if you want to use trending music. 4. The hook is everything You know the saying, “There's no second chance to make a good first impression”? This is how it works with the hook: you only have one opportunity to attract a person and bring them to the end of the video, so try to use a hook that is textual, visual and audio, relevant and attracts attention. If you are looking for inspiration, take a look at this reel of ours below: