With the arrival of iOS 15 on Apple devices, marketers around the world have seen changes to the data collection capabilities for lead capture. What will change from now on? How can the impact of these updates be minimized? Let's find out together! For high-performance campaigns and secure acquisitions, choose Ediscom Direct Email Marketing! For info click here ! Apple Mail Privacy Share on Facebook Share on LinkedIn REQUEST INFO ON DEM SOLUTIONS! Apple Mail, the Cupertino company's email management service, has added important restrictions on user data tracking with its latest update .
In fact, with the arrival of the iOS 15 software, some Germany Telegram Number Data information obtainable from email tracking has now been limited and, from a marketing perspective, the issue is certainly relevant. In this article we will delve deeper into the topic, starting from an overview of the Apple service , analyzing the Apple Mail privacy protection service in detail, the consequences of these changes on performance campaigns and how to minimize the impact of such a measure. Enjoy the reading! Apple Mail privacy protection: let's clarify Apple Mail is a dedicated service from the Californian brand for managing user email addresses and email traffic.
As with other applications, this one also has data tracking services within it , used mainly by Apple to analyze and improve the quality of its service and to collect information on users. The Cupertino company has always considered data protection and data security as one of the most important issues regarding its offering to the public. This has not prevented it from collaborating with third-party companies for the transfer, with prior consent, of information that can be used for marketing purposes , but with this latest software update the issue has become more complex. As anticipated earlier, in fact, the arrival of iOS 15 represented a fairly clear turning point regarding Apple's privacy policy . Among the various updates, those relating to emails are of particular interest for marketers.