Typical customer lifecycle A normal customer life cycle usually describes the following curve:In a normal customer lifecycle, there are different occasions that can be used for individual, automated trigger emails. The better you know the recipient, the more touchpoints there are. The life cycle can therefore be divided into different phases. During this time, the lead goes through the phases of lead warming, lead nurturing, customer engagement and win-back offering.
All phases offer individual touchpoints to get in Chinese Singapore Phone Number List touch with the lead. At the beginning you usually know very little about the new prospect. The goal during the first two phases is to get to know the recipient and their interests better and thus develop from a marketing qualified lead to a sales qualified lead. If your content and your offer are relevant to the addressee, they will become a customer in the next phase.
The peak of possible touchpoints for automated email communication is reached in the active customer phase. If you don't work on your customer relationship enough, it cools down and the customer eventually becomes inactive and is lost to the company. When it comes to that, it is the end of the customer lifecycle. In this article, however, we will focus on postponing the end as long as possible with the support of automated trigger emails.