Voice search is a great tool for this category of users as it allows them to obtain information without having to use a keyboard and read text on a display . Accessibility is an increasingly important issue for our society and, thanks to voice-related technologies, it is possible to help people in difficulty: one example among many is offered by Google, which has inserted a voice guidance for visually impaired people with the aim of providing them with greater autonomy.
Those just seen are just some examples Venezuela Phone Number of cases for which good content optimization to provide answers to users can give us satisfaction, but there are many others that can emerge by analyzing the customer journeys of our audience . How do you optimize content for voice search? Search query analysis The main challenge facing voice search is quite clear: we don't speak the same way we write . Imagine you want to find the price of the latest iPhone. Typing a query into Google, you'll write something like " iPhone price ."
If you use voice command instead, you might ask " How much does the latest iPhone cost? ". By equipping the contents with these expressions, we can aspire to be found more easily through voice searches. There are several tools that can help us with this type of analysis, for example Topic Research by SEMrush , which allows you to expand a topic and proposes conversational queries related to it. The mind map generated by SEMRush Topic Research The mind map generated by Topic Research - SEMRush In the image we see an example of topic expansion starting from the term " google assistant ".