Most users who make purchases online consult the comments that customers have made about the products. We already know the basic and essential concepts of how to ensure success in electronic commerce . Now we have to address other issues that are just as important and that can sometimes go unnoticed.
Customer reviews are key to improving trust. Positive opinions can achieve a considerable increase in sales. Specifically 70%, a figure that makes it clear to us the relevance they have within our electronic commerce.
As if that were not enough, the opinions of your Oman Telegram Number Data e-commerce can help you improve your positioning in search engines . Appearing at the top of a search engine generates trust, and most users only click on the first links. Therefore, the better your positioning is, the easier it will be for your customers to find you.
With electronic commerce you cannot check a product first-hand, and that is why the user pays attention to the opinions of people who have already purchased it. These people offer the information that interested parties need, and if they are positive, it can generate a safe purchase.
Good opinions are vital in your E-commerce
Now that we know the percentage of clients or future clients who read the comments, we already know that it is essential to ensure that they are positive. Therefore, it is vital that we have a space to make opinions on our products .
This not only helps our sales opportunities make their purchase, but also gives us information about our audience once they purchase our products or services. This implies having information to improve our business and obtain positive opinions that make other users satisfied. In the end everything is a loop.
But you don't just have to pay attention to the comments on our website. The opinion of our clients on social networks is just as relevant , sometimes even more so than on the website itself.
Opinions about experiences in your E-commerce. When choosing a hotel, renting a car or eating in a restaurant, the experiences of other users help clarify what we are hiring or what we are going to consume. Not only are comments about products necessary, opinions about experiences and experiences are vital for our sales opportunities.
If you have a bar, it would be highly advisable to ensure good treatment for customers and encourage them to share their good experience on your website or on social networks , such as Twitter or Facebook . Other users will see that experience and want to live it too. The same happens with the rest of the services.
In the tourism sector, comments are key when making the purchase decision. 74% of users say that before choosing a hotel they read the opinions and experiences of other users. And not only do they read, they give so much importance to these comments that it can make them cancel their purchase or, on the contrary, continue with the process much more satisfied.
It is not enough to have a space to give your opinion about the product. You must review the comments, always resolve doubts and answer them to the extent possible. Offer a good after-sales experience and you will get satisfied customers.